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Service Design

Service Design for a sustainable lifestyle


IKEA lIfe @ home   Collaboration Project

Individual project

Researcher & UX / UI Designer

Service Design for a sustainable lifestyle


IKEA lIfe @ home   Collaboration Project

Individual project

Researcher & UX / UI Designer


Nowadays, millennials living in megacities are facing numerous issues. Most of them are currently experiencing an unsustainable lifestyle. Since this social group is destined to grow in number in the future years, its living status will strongly affect the development of sustainable cities. This project demonstrates that there is a need for B2C services which can contribute to create a sustainable lifestyle and to reduce the environmental impact of the contemporary consumerism-based society.

Not a Single PRODUCT Can Meet Millennials' Need;

GOOD SERVICE Can be an Alternative.

A concept of a product-based reuse service is for this reason developed considering the role of a product life cycle in contemporary sustainable issues.

Background Research

Reuse Theory

 A day in life

Theory  and  Methods

A day in the life

A day in the life is used to have an overview of a typical day including customers’ thoughts and behavior (Marc S. & Jakob S. 2011 pp.174-175). This method could help service designer to understand the touch point within a service by analyzing a large number of information collected from customers (Marc S. & Jakob S. 2011). Briefly, the data (thoughts and feelings) got from ‘a day in the life’ combined with the issue they are facing, provided a far more holistic view (Marc S. & Jakob S. 2011) to understand touch points - - what kinds of service that millennials needs for their home life and how can service provider (IKEA) interact with them.

Phone interview

Due to the method phone interview can build a trustful and relaxing atmosphere between interviewer and interviewee, it is used to collect firsthand individual information, ideas, attitudes for revealing actual cause about attitudes towards home.

  •  How do you live today?

  •  What are you doing when you at home?

  •  What will frustrate you when you at home?

  •  What are your wishes & dreams about life at home?

  •  Why do you have this wishes &dreams? (Why, why, why)


The questionnaire used as quality and quantity methods for collecting the target group personal information, issues about their lives and the attitudes towards second-hand and leasing service.

Co-creation Workshop + Service Roleplay

“Potential Customers ” & “Entrepreneurs”

The service roleplay co-creation workshop is organized to let the participants act the role of the user in realistic scenarios and forge of empathy and highlight challenges, finding opportunities that can be met by the design.

Roleplay Co-creation Workshop

Process  and  Feedbacks

1  What are the problems that millennials living in megacities are       

     facing at home? What are their needs?

How can IKEA satisfy the millennials’ living condition needs?


Research Questions

Design Research Methods 

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Research Outcome

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Research Summary 

Reasons Dissatisfaction at home

Economic Reasons

       Fewer savings

       Don’t want to invest money in a rented apartment

Life condition Reasons        
       Little time to take care of where they live 

       High-frequency relocations

       Lack of energy                                                 

       Limited time spent at home

Service related to products are limited

       (Exchange, recycling, reusing, repairing) 

Wishes towards used products

Quality services,      Quality products,

Security platform,     Satisfied price


The function required by participants


    Clear and detailed products information

     Accessible and intuitive information

     Furnishing consultant service

     Knowledge sharing platform

Outcome and Prototype

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Concepts and Phototype

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Service / UX design for Recycling


Växjö Återbruksbyn  and  MACKEN(Recycling company) 


Group project

I am in charge of part Researcher & UX / UI Designer


The city of Växjö has long traditions of working for a better environment and the label ‘‘The Greenest City in Europe’’ has been achieved. Now Växjö has decided to take further steps to become a smart city by also focusing on creating a center for recycling, reuse, and circular economy.


It will be developed in close cooperation between the Municipality

and Macken.

Problem Definition


Växjö already has its own recycling center in the north of the city called Norremark recycling station. Nearly all categories of waste can be delivered there. Nowadays, the way of working of the recycling station is not sustainable: the material and products thrown in Norremark cannot be reused. This situation is not suitable for a circular economy.



Macken is a social enterprise in charge of retail sale of second-hand goods in stores near Växjö. Macken takes advantage of resources that people no longer want or society does not really need. It is a cooperative owned by its employees. Through their programs and products, Macken shows that they can combine sustainability and integration of design and entrepreneurship together in order to create a specific economic model.

Theory  and  Methods

Research Methods


Brainstorming process

  • Define and agree with the objective.

  • Brainstorm ideas and suggestions having agreed a time limit.

  • Categorize/condense/combine/refine.

  • Assess/analyze the effects or results.

  • Priorities options/rank list as appropriate.

  • Agree on action and timescale.

  • Control and monitor.

 PESTLE - Analysis & SWOT – Analysis

The PESTLE – Analysis, which is a shortening for Political, Economic, Social, Technological, Legal and Environmental factors, are used to assess the market for a business or organizational unit.

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Case study

Field Work + Stakeholders map + Scenarios

The working group went to Rubbny to research the recycling project.


Stakeholder maps help to visually consolidate and communicate the essential constituents of a design project, setting the stage for user-centered research and design development. Stakeholder analysis methodology used to get a better understanding of the recycling system.


The Aterbruksbyn project provides the group holistic possibility on the circular economy. To achieve this goal, each member can give a scenario that explores the baseline,status-quo situation for that persona. These facilities where can combine collection center and second-hand shop are attractive to the residents.


Co-Design Workshop + Questionnaire

Co-creation was done in multiple focus groups consisting of 4 to 5 members excluding the students that are working in the project. The aim of holding stakeholders was to investigate various aspects, evaluate the results and make an overall conclusion. The mostly examined characters of the product during the  workshop were like the following list:

  • Återbruksbyn/Recycling station

  • Macken

  • Attraction

  • Circular economy

  • Second-hand shopping

  • Benefits/Recommendations





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The main purpose is to reduce the amounts of bulky waste preserving the environment by reducing emissions from products that can benefit from an extended lifetime.

From Linear Economy to Circular Economy


Customer Behavior


Knowledge function, utilitarian function, ego-defensive function, and value-expressive function. These are for the consumer to create a lasting perception of an object. (Solomon, 2010)

ABC - model


The ABC model describes the relationship between the three components that create an attitude, knowing, feeling and action. This applies to consumer attitudes to a specific product or service.

Sustainable development


Sustainable development is not only meet the demand of modern people, is the ability of future generations to meet their demand for the development without the hazards.

          Circular Economy Framework 

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Service & UX design framework

Information Archetecture

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UX & UI Prototype


Categories Information


Recycling Company Information

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Information and activities Platform

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