​Constructing a practical theory of contemporary luxury

This is a ongoing research project on Constructing a Practical Theory of Contemporary luxury.

"Constructing a Practical Theory of Contemporary Luxury" holds core value for the Chinese market by deconstructing the traditional Western luxury paradigm (anchored in historical heritage and scarcity) and establishing a "New Luxury Coordinate System" rooted in the evolutionary logic of Chinese consumer culture. Guided by this theoretical framework, the development of premium electric vehicle (EV) brands leverages dual drivers: technological sovereignty premium (e.g., full-stack self-developed intelligent architectures) and ecological responsibility narratives (e.g., zero-carbon closed-loop production systems). This approach not only mitigates price war risks triggered by homogeneous competition but also transforms sustainability transition costs into cultural capital (such as carbon-neutral certifications functioning as "new identity badges"). By aligning policy imperatives (dual-carbon goals/tech autonomy strategies) with consumer aspirations (Gen Z's affinity for national brands), it constructs a "Chinese Luxury Paradigm" that combines technological leadership and civilizational dialogue capabilities. This paradigm no longer chases Western luxury aesthetics but instead exports a value system through industrial upgrading—redefining luxury as a vehicle for China’s cultural and strategic influence.