title.Emma And The Boy                              https://www.instagram.com/cai.chang/

date. 2016 ---- Now                                                           See more Illustrations

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YOUNG(稚) ZHI is a new brand for a control insect aerosol that represents the latest biochemical technology, maximum decreasing the negative impacts on the environment. 

This is an individual design project on brand Visual Identities design as well as brand promotion through serials of illustrations. The challenge of this project is expressing more sustainable and environmental-friendly concepts than traditional products through visuals under limitations coming from the relative conservative professional visual standard. For example, the labelling design needs to meet the industrial requirements and at the same time to highlight the innovation information of this product. 

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The series of Illustrations aims to employ visual comedy as an artistic approach to reach the customers easily that help to promote products and spread sustainable lifestyle. Instead of using common industrial identical colour Blue or Green, the Falun red used as a sign both in pops up purpose on the markets and keep the information transparent on Microtoxic arouse users' attentions. 

 

 ILLUSTRATION  FOR  PACKAGING 

 individual work  

 

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PACKAGING
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This project has won the DIA (Design Intelligence Award 2018) Nomination.

PERFUME VI &  PACKAGING DESIGN

 individual work  

 

PACKAGING
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This is VI and Packaging design project collaborating with a perfume brand J am. The founder of Brand J am has a wish that the visuals of Logo and package can convey the products' identity of natural fragrance.

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EARLY CONCEPTS

Concept 1. 

Concept 2. 

Concept 3. 

According to the local and global market targets, the application of Logo requires to adapt to different contexts' needs that can be recognized both as a Chinese symbol and an English symbol. The unity and diversity of design goal are where the challenges of this project located. 

20 cm
20 cm
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PACKAGING DESIGN 

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48.9 cm
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C 31 M 77 Y 21 K 0

C 6  M 56  Y 89  K 0

C 7  M 59  Y 40  K 0

20 cm

VI System Design

 individual work  

 

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