Mac-PNG-Background-Image.png

Digital service platform concept

CHALLENGES

"LIFE @ HOME" is a design research project aims to develop a way that can help millennials (age from 25 to 35 years old group of people) living in megacities to improve their sustainable lifestyle. The showroom of IKEA has successfully won large number millennials' attentions on life aesthetics. However, the traditional consuming pattern is limited in delivering sustainable living knowledge in a different social and cultural context. IKEA asked me to help to develop a possible business model that can meet young people needs in living in megacities and at the same time, can arouse attentions on sustainable living style.

 

The research demonstrates that a B2C service model can contribute to a sustainable lifestyle and reduce the environmental impact of contemporary consumerism-based society. My research report is a primary recommend reference in similar directions.

PROJECT PROCESS

EXPLORE BRAND NEW HORIZONS

What are the common inconveniences in millennials daily life in megacities?

What are their major needs when moving to a megacity?

HYPOTHESIS GENERATION 

A product?

A smart application?

A digital artefact?

FIELD STUDY

What are the problems that millennials living in megacities are facing at home? What are their needs?

RESEARCH QUESTIONS

How can IKEA meet the millennials’ living condition needs?

RESEARCH PLAN

A heuristic approach

A day in the life

Phone interview

Questionnaire

Co-design workshop

CLUSTER INSIGNTS

Map out the insights on the targeted group. Group participants and tell their stories, approach, needs, problems and potential journeys

USER EXPERIENCE MAP 

PERSONAS

CRAFT THE BEST STRATEGY TO MOVE FORWARD

Explore design opportunities through gathering the ideas and for service or service feature.

CO- DESIGN WORKSHOP

ROLE - PLAY 

DESIGN CONCEPT & EXHIBITION

Map out the entire process of service.

 Use the user scenarios in clarifying the service procedure.

SERVICE BLUEPRINT

USER SCENARIOS 

IDEO double diamond methodology

Screen Shot 2019-04-07 at 12.55.42 PM.pn

01. A DAY IN THE LIFE

Screen Shot 2019-12-27 at 12.02.51 AM.pn

A day in the life is used to have an overview of a typical day including customers’ thoughts and behaviour (Marc S. & Jakob S. 2011 pp.174-175). This method could help service designer to understand the touchpoint within a service by analyzing a large number of information collected from customers (Marc S. & Jakob S. 2011).

Regular busy life

Home = Sleep

Place for rest and be oneself

02. PHONE INTERVIEW

Due to the method phone interview can build a trustful and relaxing atmosphere between interviewer and interviewee, it is used to collect firsthand individual information, ideas, attitudes for revealing actual cause about attitudes towards home.

                                     How do you live today?                             

                    What are you doing when you at home?                

                  What will frustrate you when you at home?            

      What are your wishes & dreams about life at home?       

  Why do you have this wishes &dreams? (Why, why, why)   

03. QUESTIONNAIRE

The questionnaire used as quality and quantity methods for collecting the target group personal information, issues about their lives and the attitudes towards second-hand and leasing service.

Screen Shot 2019-04-07 at 2.01.21 PM.png
Screen Shot 2019-04-07 at 2.01.33 PM.png
User experience map-01.jpg

User experience map

Screen Shot 2019-04-07 at 2.01.47 PM.png

Reasons Dissatisfaction at home

Economic Reasons

       Fewer savings

       Don’t want to invest money in a rented apartment

Service-related to products are limited

       (Exchange, recycling, reusing, repairing) 

Life condition Reasons        
       Little time to take care of where they live 

       High-frequency relocations

       Lack of energy                                                 

       Lazy
       Limited time spent at home

04. CO-CREATION WORKSHOP

Service Roleplay ---“Potential Customers ” & “Entrepreneurs”

The service roleplay co-creation workshop is organized to let the participants act the role of the user in realistic scenarios and forge of empathy and highlight challenges, finding opportunities that can be met by the design.

Screen Shot 2019-04-07 at 8.45.23 PM.png
personas-01.jpg

Wishes towards used products

Quality services,      Quality products,

Security platform,     Satisfied price

  

The function required by participants

   

Picture12.png
DSC06361.JPG

  

   

Clear and detailed products information

Accessible and intuitive information

Furnishing consultant service

Knowledge sharing platform

 OUTCOME

WeChat_1463067824.jpeg
Screen Shot 2016-04-28 at 12.01.53.png
熊猫.png